Product video is no longer optional in e-commerce. Listings with video see higher conversion rates, longer page dwell time, and better performance in search and social algorithms. The problem is production cost: a single professional product video runs $500 to $2,000 when you factor in filming, editing, lighting, and talent. Multiply that across a catalog of hundreds or thousands of SKUs, and the budget becomes prohibitive for most brands. Seedance 2.0 changes this equation entirely. Using its image-to-video capability, you can generate polished product videos from a single product photo in minutes, at a fraction of the traditional cost.
How Seedance 2.0 Solves the Product Video Problem
Generate Videos from a Single Product Photo
Seedance 2.0's image-to-video mode accepts a product photograph and animates it into a short video clip based on your text prompt. Upload a white-background product shot, describe the desired motion and context, and the model generates a 5 to 10 second video showing the product rotating, being used in a lifestyle setting, or displayed with cinematic camera work. No filming equipment, no studio, no post-production.
Native 2K Resolution for Product Detail
Product photography demands sharpness. Customers zoom in on textures, stitching, material quality, and small design details. Seedance 2.0 generates at 2048x1080 resolution natively — not upscaled — which means fine product details render clearly. This is especially valuable for categories like jewelry, electronics, fashion, and cosmetics where visual detail directly influences purchase decisions.
Consistent Lighting and Style Across Your Catalog
Brand consistency matters. When every product video on your site has the same lighting quality, camera behavior, and visual tone, the shopping experience feels professional and cohesive. By using the @ reference system to attach a style reference image alongside each product photo, you can ensure that all generated videos share the same aesthetic. The same prompt template applied across your catalog produces a uniform look that would require a dedicated studio setup to achieve traditionally.
Scale to Hundreds of Videos Per Week
Because generation takes minutes rather than days, a single operator can produce dozens of product videos per day. For a catalog of 500 products, what would take months of traditional production can be completed in a week or two with Seedance 2.0. This scalability makes it practical to create videos for every SKU, not just hero products.
Step-by-Step Workflow
1. Prepare Product Images
Start with clean product photography. The model produces better results with clear, well-lit input images.
- White or neutral background — removes visual noise so the model focuses on the product
- Multiple angles — prepare front, side, and detail shots for different video types
- High resolution — input images of 1500px or larger on the longest side produce the sharpest output
- Consistent lighting — soft, even lighting without harsh shadows works best
If you already have product photos from your e-commerce listings, those are usually sufficient. The model is forgiving of minor imperfections in input images.
2. Upload to the Platform
Access Seedance 2.0 through Dreamina at dreamina.capcut.com. Navigate to the video generation section and select the image-to-video mode. Upload your product image as the starting frame.
For a complete walkthrough of the platform interface, see our getting started tutorial.
3. Write a Product-Specific Prompt
Describe the motion, camera behavior, and context you want. Be specific about how the product should move and what the camera should do. See the prompt templates section below for ready-to-use formulas.
4. Generate and Review
Click generate and wait for the output. Review the video for product accuracy, motion quality, and visual appeal. If the first result is not perfect, adjust your prompt — small changes in wording often produce significantly different results. Save successful prompts as templates for reuse across similar products.
5. Download and Integrate
Download the final video as an MP4 file. These files are ready for direct upload to Amazon, Shopify, your own website, or social media platforms. No additional editing is required for most use cases.
Product Video Types You Can Create
360-Degree Product Rotation
The most universally useful product video format. The product rotates smoothly to show all angles, giving customers a complete view that static images cannot provide. This works for nearly every product category.
Lifestyle Context Videos
Place your product in a real-world setting. A coffee mug on a morning kitchen counter, a pair of sneakers on a city sidewalk, a backpack on a hiking trail. Lifestyle context helps customers envision the product in their own lives, which directly improves conversion rates.
Before/After Demonstrations
Show the product's effect or function. A skincare product with a before/after reveal, a cleaning product in action, a piece of furniture transforming a room. Demonstration videos communicate value more effectively than any amount of text or static imagery.
Feature Highlight Videos
Focus the camera on specific product details — the clasp on a handbag, the texture of a fabric, the interface of an electronic device. Close-up detail shots build confidence in product quality and reduce return rates by setting accurate expectations.
Unboxing-Style Reveals
Simulate the unboxing experience with a product emerging from packaging, tissue paper parting to reveal the item, or a lid lifting to showcase what is inside. Unboxing-style content performs well on social media and creates anticipation around the product.
Prompt Templates for Product Videos
These tested prompts are designed for e-commerce use. Replace the product description with your specific item.
Product Rotation
A premium wireless headphone on a clean white surface, slowly rotating 360 degrees to show all angles, soft studio lighting with subtle reflections, smooth turntable motion, product photography style, 2K
This produces a clean, professional rotation suitable for any product listing page.
Lifestyle Shot
A leather crossbody bag resting on a sunlit cafe table next to a coffee cup, gentle camera push-in revealing texture details, warm afternoon lighting through a window, lifestyle photography style, shallow depth of field, 2K
Lifestyle prompts should name a specific environment and lighting condition. The shallow depth of field keeps focus on the product while the setting provides context.
Close-Up Detail
Extreme close-up of a mechanical watch face, camera slowly panning across the dial revealing brushed steel texture and engraved markings, dramatic side lighting creating contrast on metallic surfaces, macro photography style, 2K
Detail shots need slow camera movement and specific lighting directions to reveal surface texture and craftsmanship.
Brand Story
A hand places a minimalist ceramic vase on a wooden shelf in a modern apartment, camera pulls back to reveal the full room styled with matching items, soft natural lighting, lifestyle brand aesthetic, calm and intentional movement, 2K
Brand story videos connect the product to a broader lifestyle narrative. The human hand placing the product adds warmth and intentionality.
For more prompt ideas, explore our prompt library.
Batch Production Workflow
Scaling from individual videos to full-catalog production requires a systematic approach.
Organizing Catalog Images
Create a folder structure organized by product category. Ensure every product has at least one clean, white-background image ready for generation. Name files with SKU numbers for easy tracking.
Template Prompts with Product-Specific Variables
Build a set of 3-5 prompt templates (rotation, lifestyle, detail, brand story) and swap only the product description for each item. This produces consistent output across your catalog:
Template: "A [PRODUCT] on a clean white surface, slowly rotating 360 degrees to show all angles, soft studio lighting, smooth turntable motion, product photography style, 2K"
Instance: "A matte black travel tumbler on a clean white surface, slowly rotating 360 degrees to show all angles, soft studio lighting, smooth turntable motion, product photography style, 2K"
Quality Control Process
Review each generated video against three criteria: (1) product accuracy — does it look like the actual product? (2) motion quality — is the movement smooth and natural? (3) brand consistency — does it match the visual tone of your other videos? Reject and regenerate any video that fails on these points.
API Integration for Automation
For high-volume operations, Seedance 2.0 can be integrated programmatically. An automated pipeline can read product images from your catalog, apply the appropriate prompt template, submit generation requests, and collect finished videos — all without manual intervention. This is how brands with thousands of SKUs achieve full catalog coverage. For integration details, see our API documentation.
ROI Comparison
The economics of AI-generated product video are compelling.
Traditional Product Video Production
| Cost Factor | Range |
|---|---|
| Videographer / studio | $300 - $1,000 per session |
| Editing and post-production | $100 - $500 per video |
| Props and styling | $50 - $200 per setup |
| Total per video | $500 - $2,000 |
| Turnaround time | 1 - 5 business days |
| Monthly output (1 person) | 20 - 40 videos |
Seedance 2.0 Product Video
| Cost Factor | Range |
|---|---|
| Credits per generation | $0.50 - $2.00 |
| Iterations (2-3 per product) | $1.00 - $6.00 total |
| Turnaround time per video | 2 - 5 minutes |
| Monthly output (1 person) | 500 - 1,000+ videos |
For a catalog of 200 products, traditional production would cost $100,000 - $400,000 and take months. With Seedance 2.0, the same catalog costs $200 - $1,200 in credits and can be completed in one to two weeks. Even accounting for subscription costs and iteration time, the savings are dramatic. Full pricing details are available on our pricing page.
Platform Integration for E-commerce Teams
Seedance 2.0 videos export as standard MP4 files compatible with every major e-commerce platform:
- Amazon — upload directly to product listing video slots
- Shopify — embed in product pages or use in theme sections
- WooCommerce — add to product galleries as video media
- Social commerce (TikTok Shop, Instagram Shopping) — use as product showcase content
- Marketplaces (Etsy, eBay) — add to listings where video is supported
The 16:9 aspect ratio works for most product listing contexts. For social media, regenerate in 9:16 (vertical) or 1:1 (square) using the platform's aspect ratio controls.
Tips and Best Practices
Start with your best-selling products. Generate videos for your top 10-20 SKUs first, measure the impact on conversion rates, and use the data to justify scaling to your full catalog.
Use the @ reference system for brand consistency. Upload a "brand style" reference image showing your preferred lighting, background, and color tone. Attach it to every generation alongside the product image. This single step dramatically improves visual consistency across your catalog.
Keep prompts simple for products with complex geometry. Products with many moving parts, transparent materials, or highly reflective surfaces benefit from shorter, more focused prompts. Let the model handle the complexity rather than over-specifying.
Generate multiple video types per product. A rotation video for the listing page, a lifestyle video for social media, and a detail video for retargeting ads. Three videos per product gives you content for every channel without additional cost.
Test on mobile. Most e-commerce browsing happens on mobile devices. Preview your generated videos on a phone screen to ensure product details are visible at smaller sizes.
For answers to common technical questions about generation limits, supported formats, and account management, visit our FAQ page. To see how Seedance 2.0 compares to other AI video tools for commercial use, read our use cases overview.
Start Producing Product Videos Today
The gap between brands that use product video and those that do not is widening. Seedance 2.0 removes the production bottleneck that kept most brands from creating video for every product. With a clean product photo, a well-written prompt, and a few minutes of generation time, you can produce professional product videos that compete with traditional studio output.
Head to our getting started tutorial to set up your account and generate your first product video. Your catalog is waiting.